With the same creative boldness that characterised Gabrielle Chanel, each CHANEL watchgives time a unique allure with its instantly recognisable style. The PREMIERE featuresproportions that symbolise eternal femininity, while the J12 is a unique marriage of sportyelegance and technical brilliance. MADEMOISELLE PRIVE is a masterpiece of refinementborn from the Artistic Crafts. The latest creation, BOYFRIEND, showcases understated,essential lines to reinvent masculine and feminine codes. Born from a tradition of excellencethat combines watchmaking expertise and the precise gestures of a jeweller, CHANELWatchmaking makes each moment that passes exceptional. These are CHANEL moments.
Reinventing the codes of watchmaking, the J12 has stated a new allure and a unique design since its creation. Innovative in both its technique and aesthetics, this ceramic watch embodies contemporary and casual elegance, reflecting a love for freedom.
Pure lines, balanced proportions, perfect shapes: the BOY∙FRIEND watch is pure simplicity. Radically elegant, it dares to assert a new look, erasing the lines between masculine and feminine style.
The Première case evokes the octagonal design of the Place Vendôme, a symbol of architectural perfection and timelessness that resonates with the feminine allure of the watch.