The beginning of Links of London is somewhat bizarre, with the company being created in 1990 after a customer asked for a pair of fish cufflinks, encouraging designs for something just a little bit different. From there, the brand has grown to create a large catalogue of individual pieces, new designs and fashionable collections for any taste.
Links of London offers modern jewellery in their collections such as sweetie, sweetheart, aurora, ovals, effervescence, diamond essentials, timeless, friendship, infinite love, hope, essentials. Links of London is a modern jewellery brand that works to bring contemporary classic and fashion must-have jewellery pieces. Links of London is an iconic jewellery brand with an international presence. The design team strives to create exquisite jewellery and statement watches that will captivate our customers worldwide.